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SEO Shortcomings That Can Jeopardize Your Content Marketing Endeavors

Posted last July 21, 2017, 6:17 pm in Business report article

 

Marcus Tullius Cicero, a famous Roman lawyer and politician, once said that any man can make mistakes, but only an idiot persists in his error. Mistakes are an important part of any process to build something. Setting up an SEO campaign is no exception. Small SEO mistakes can seriously undermine the true potential of your content. A considerate approach is to find out your mistakes and rectify them on a regular basis. What follows are few SEO mistakes that can seriously jeopardize your content marketing efforts:

Keyword stuffing

Beginners are more prone to make a careless use of keywords. Using a term excessively or in an unnatural way in order to gain high rankings in SERPs can raise serious concerns. Content is supposed to be created for human readers and not for machines. However, the effectiveness of content increases when it caters both humans and search engines equally and effectively. You should focus on your keywords but do not make your content look unnatural and spammy. Google defines the term irrelevant keywords.

Plagiarized and low quality content

Creating unique and engaging content consistently can be a challenging task for businesses. It is wrong if you think that plagiarized or spun content can bring you any long term success. On top of that, automatically generated content can damage the repute of your brand . Your SEO and content marketing efforts rely heavily on unique, captivating, and optimized content. Remember, quality is more important than quantity.  So focus more on creating high-quality and insightful content.

Mobile-unfriendly site

Mobile optimization has become a crucial part of an effective search engine optimization campaign. Your content marketing efforts will suffer if your site is not designed to look aesthetically pleasing on mobile devices. Ignoring mobile users can cost you a fortune. Therefore, make sure that your content is designed to meet the needs of mobile users. Test whether or not your web page is mobile friendly.

Slow site speed

Modern internet users show no mercy to sites that take too much time to load. What will be the benefits of high-quality content if it is slow to load? Slow loading pages result in high bounce rate and low conversion rates. Slow load time has a really bad impact on user experience which will ultimately lead to a drop in SERPs. A super fast site is a prerequisite when it comes to effective SEO and content marketing. Don’t let a slow website kill your bottom line.

Low quality links

As mentioned earlier, search engines attach more value to quality. Having a single high-quality inbound link is probably better than having a thousand spammy or unnatural links. You cannot trick the search engines anymore as they have become smart at finding unhealthy activities.

Avoiding these basic but crucial SEO mistakes will help you build a highly profitable content marketing campaign. Having a sound SEO structure will let you focus more on how content marketing can help you achieve your business goals. Investing resources in generating quality content will bring about higher ROI only when your site is sound in terms of performance and SEO.